When a company announces a rebrand, the design world sits in eager anticipation. Why? Because we know a rebrand isn’t simply a shiny new logo. It involves a strategic overhaul that can completely transform public perception. For better or worse!
Change can be surprising and divisive—especially if it’s a brand you already know and love. Will it be an evolution or a revolution? How will the logo change? What about the typography? And how will the colour palette tie in with everything else? It’s all very exciting.
Since not every rebrand hits the mark, here we share 20 of the best that most definitely got it right, curated by our teachers at Shillington.