“UX design doesn’t work…And it won’t make us money.”
Business executives aren’t all that fond of UX design, or even design in general. It’s an incredibly common problem.
Too many executives see good design as an inconvenient expense. At a certain point, executives see UX design as an unnecessary cross to bear. A burden they’re expected to tolerate. If another department needs more money in their budget, design departments are hit first.
You know the value of good UX design, they don’t and that’s the problem.