China’s smartphone market has fallen for the first time, with annual shipments down by 4% in 2017, according to data from research firm Canalys.
The decline ends eight years’ growth in the world’s largest mobile phone market.
Smartphone brands Huawei, Oppo and Vivo continue to dominate the Chinese handset market.
Despite the overall slowdown of the market, Huawei saw double-digit growth, the Canalys report said.
Between 2010 to 2015, the global smartphone market was mostly a showdown between Apple and Samsung.
But over the last two years, smaller Chinese Android smartphone brands have risen, offering faster entry-level phones at much more affordable prices.
While consumers in big Chinese cities like Beijing and Shanghai see the latest iPhone and Galaxy devices as “must-have” handsets, people in rural areas couldn’t afford the hefty price tags and mostly stuck to basic feature phones.