The “hidden” cost of using Wix, Weebly, Squarespace and DIY website builders
DIY Website builders like Wix, Weebly, Squarespace and the like, are touted as the answer to a small businesses prayers in their ability to get your web presence up and online for a low cost. They appear to offer a great value for those individuals and small businesses just getting off the ground. But what are the “hidden” issues with these website builders that can be detrimental to your business? In this article we’ll identify and discuss some of these lesser-known problems so you can make an informed decision.
Issue One: That templated website smell.
All website builders offer prebuilt, predesigned templates that contain page layouts, color palettes, fonts, icons and even images. With under 100 templates and millions and millions of users, you can imagine that the templates are often repeated. It’s like buying that car brand that’s popular in your town, it gets you from point A to B but without any individual style. Marketing 101 teaches us that one of the keys to business success is differentiation, if you don’t differentiate your business, you won’t stand out and be memorable. This can hurt your brand. Our final note on this is that for the lower-cost DIY packages, the DIY companies’ logo and advertisement will appear on all your website pages – not classy.