?ontent consumers are sometimes capricious children. If you look at the situation from the position of marketers, the worst option in the case is to keep giving “rational arguments” by means of the dry text. An adequate way to attract the attention of a target audience is to offer something different. But how to do that? For the web and mobile, use interface illustrations.
Visual Content Is Perceived Better
The power of images is great, so the full potential of visual content should be directed at enhancing the impact of your key message. Each of us is surrounded by a sum of the textual content with no time for its consumption. Fortunately, visual information is processed independently from the verbal information.