One thing that not enough designers focus on when designing websites is cutting down on user errors. That’s a pity because user errors have a direct impact on a site’s user experience…which has a direct impact on a site’s conversions…which has a direct impact on how much money your client stands to lose.
Put another way: If there’s one thing you can do immediately to ensure your client stays happy and keeps throwing design work your way, it’s to preemptively prevent user errors right from the get go. Designing with this proactive philosophy won’t just drastically improve the user experience, but it’ll also make you look really good to your clients.
Preventing user errors comes down to one principle that should always be first in every designer’s value system: designing for the end user at all costs.