Some things can’t be wireframed

Research and analysis help show you the workflows, usability principles ensure it’s clear and intuitive, but how do you get to delightful? You’re on your own there.

What wireframes discourage

The grayscale box-and-line nature of wireframes discourages emotive design, eschewing it for hierarchy, structure, and logic. That’s correct when your goal is to deliver logical easy-to-follow experiences, but when you’re trying to make something fun, memorable, remarkable, or thoroughly engaging, it’s best to cast them aside.

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