Web design is (finally!) dying of irrelevance. Web pages themselves are no longer the center of the Internet experience, which is why designers need to move on to the next challenges — products and ecosystems — if they want to stay relevant.
Web design has no future — a risky statement I know, but this article explains why it has no future and what we, as designers, can do about it. As a discipline, web design has already exhausted its possibilities, an emerging combination of tech and cultural trends highlight the need for a broader approach.
Let’s start with the symptoms of this imminent death.