Why have today’s designers stopped dreaming?

Now that technology is capable of creating the stuff of wildest dreams, designers have simply stopped dreaming, says Elliot Jay Stocks.

You click the website link and the assets begin to load. The page is a gigantic photo, filling the entirety of the viewport. In the photo is a group of people – smiley, happy, beautiful people. The product is just about visible on the screen of one of their iPhones.

Overlaid on top of this photo is a brief sentence that introduces the product in a not-really-saying-anything-in-particular sort of way, set in a geometric sans-serif typeface. Beneath the sentence is a button. But not just any button – this button has white type, a transparent background and a thin, white border surrounding it. You press the button.

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  Filed under: *Front Page News, Design, Opinion