Why Hire An Experienced Real Estate Website Designer?
Our experienced real estate web designers have been crafting realtor websites for over 15 years. Our extensive experience in building such websites has honed our skills. Unlike starting from scratch, we’re well-versed in the intricacies of the real estate industry and the tools, calculators, buying and selling resources and various MLS software necessary for your website, ensuring a smooth process.
The DNA of a Real Estate Website
When creating a website tailored for real estate consumers or industry professionals, the primary objective is to identify a distinctive, sought-after feature that sets it apart from competitors or enhances its effectiveness in meeting users’ needs.
Therefore, the initial step involves analyzing the strategies employed by competitors. If the goal is to innovate, studying successful web applications and portals for inspiration is prudent.
While the development of mobile apps for real estate platforms is increasing, maintaining a website remains indispensable. According to the National Association of Realtors (NAR), over 90 percent of real estate firms have websites. Since buying and selling homes are significant decisions, people don’t rely solely on mobile apps; they also utilize web platforms when searching for buying properties.
Developing a real estate website goes beyond merely listing available homes. It must provide additional value to draw users to your platform.
Here are the five most popular real estate platforms in the US, UK and Canada:
- Zillow
- Trulia
- Realtor.com
- Rightmove
- Zoopla
- Realtor.ca
These sites share the same core features they include:
- MLS Listings & Featured Realtor listings
- Search filters, including things such as:
- Listing type (buy, sell, rent),
- Property Type (house, condo, townhome)
- Listing Date, Year of construction
- Location, Price
- # of Bed, Bath, Floorspace sqft
- More advanced items
- Local info
- Messaging: direct realtor contact
- Calendar: book appointments
- Calculators
Website Not Your Own
Using the template sites mentioned above means you don’t own your website. Consequently, if you become dissatisfied with the proprietary platform, you cannot transfer your website to another host. Essentially, you’re locked into their services, unable to make a change even if you desire to.