Effective SEO depends on systematic testing, ongoing measurement, and adjustments based on data. Our research and strategy services are an essential TrafficBuilder component that is included with your monthly subscription.
By evaluating keywords and analyzing competitors, we help ensure your website focuses on relevant searches, adapts to changes in search algorithms, and delivers clear, trackable progress.
Keyword Research
Keyword research begins with collecting relevant keywords based on a website’s products, services, or content themes. Each keyword is analyzed for search intent, competitiveness, and alignment with actual user behavior.
Keywords are then organized by intent and grouped into clusters that correspond to specific pages or content sections. This approach helps ensure the site targets achievable opportunities with clear topical relevance.
Competitor Research & Monitoring
Competitor research and monitoring services are recommended for guiding effective SEO strategies. By analyzing competitors’ search rankings, content updates, and backlink profiles, businesses gain valuable insights into market trends and opportunities.
This information helps identify areas where a site can improve or differentiate itself to better compete in search results. Ongoing competitor monitoring ensures SEO efforts remain relevant and responsive to changes in the competitive landscape.
Search & Social Media Analytics
Identifying the sources of website traffic and analyzing visitor behaviour provides essential insight into user engagement and content effectiveness. Tracking search engine referrals, alongside social media engagement, helps identify which content performs best.
Analyzing these data points reveals what is effective and where adjustments are needed. This information supports refining page layouts, content themes, and keyword use to better align with user behaviour.
Traffic & Position Monitoring
As part of our research and strategy services, we can monitor a website’s ranking for target keywords, alongside overall traffic and page-level performance. This practice helps identify which pages are gaining visibility and which may require updates.
Regular tracking of these metrics also clarifies how SEO efforts impact the site’s search presence. By doing so, strategies remain data-driven and focused on continuous improvement.
Monthly Reporting
Monthly reporting gives you a regular update on key SEO metrics like keyword rankings, traffic, and competitor activity. It helps you track progress, spot issues early, and adjust your strategy as needed.
With this ongoing insight, it guides keeping your SEO efforts aligned with your goals, and ensures you can respond to changes in search algorithms or market conditions effectively.
Research and Strategy Services Built In
TrafficBuilder™ includes key research and strategy services to support your SEO goals. Through keyword research, competition monitoring, analytics, traffic tracking, and monthly reporting, we provide ongoing performance insights.
With research and the right strategy, your website targets relevant opportunities and stays competitive. Choose our monthly plan that best fits your needs and start making informed decisions to improve your RealtorRanking™.