Digital Marketing Services
Our ongoing Traffic Builder digital marketing services include Search Engine Optimization (SEO), citation and link building, social media marketing, email marketing, Google Business Profile management, and paid search campaign management.
Our websites have helped clients generate hundreds of thousands of sales leads. We take pride in creating sites that rank well on Google, helping clients succeed in highly competitive search environments. Over the years, we estimate that our Vancouver web design projects have generated over one million leads.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) improves a website’s visibility on search engines like Google. It involves optimizing various aspects of the site, including content, structure, and technical elements, to ensure it ranks higher for relevant search terms. Effective SEO helps attract organic (non-paid) traffic by making the site more accessible to search engines and users.
Key components of SEO include keyword research, on-page optimization, link building, and ensuring a mobile-friendly, fast-loading site. With proper SEO strategies, businesses can increase their online presence, drive targeted traffic, and boost sales.
Citations & Link Building
Citations and link building are essential parts of SEO, helping to improve a website’s authority and visibility in search engine results.
Citations refer to your business name, address, and phone number (NAP) on other websites, especially local directories. These citations help search engines verify your business’s credibility and improve local search rankings.
Link building is acquiring backlinks from other websites to your own. High-quality backlinks from trusted sites signal to search engines that your website is authoritative and valuable, which can improve your search rankings. Both strategies boost your website’s online presence and drive more traffic.
Social Media Marketing
Social media marketing uses platforms like Facebook, Instagram, LinkedIn, and others to promote a brand, engage with customers, and drive traffic to a website. It involves creating and sharing content—such as posts, videos, and ads—that resonates with your target audience.
Effective social media marketing helps businesses build brand awareness, connect with customers, and foster loyalty. It also allows for targeted advertising, where companies can reach specific demographics based on interests, location, and behaviour. By regularly engaging with followers and analyzing performance metrics, businesses can refine their strategy to achieve better results.
Email Marketing
Email marketing is a powerful digital marketing strategy that involves sending targeted emails to a list of subscribers or customers. It promotes products, shares news, builds customer relationships and drives sales.
With email marketing, businesses can segment their audience and deliver personalized content, such as promotional offers, newsletters, product updates, or event invitations. It’s a cost-effective way to nurture leads, keep customers engaged, and encourage repeat business. Successful email campaigns typically deliver valuable content, use eye-catching designs, and track performance through metrics like open rates and click-through rates.
Line49 works with popular Email Service Providers such as MailChimp, Constant Contact, iContact, Vertical Response and Campaign Monitor. We can help guide you through the various options available and get your campaigns up and running.
A Google Business Profile
A Google Business Profile is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It helps local businesses increase visibility by displaying essential information like business hours, location, contact details, and customer reviews directly in search results.
By optimizing your Google Business Profile, you can improve your chances of appearing in local search results, attract more customers, and enhance your online reputation. Features like posts, Q&A, and photos allow businesses to engage with customers and keep their information updated, which can lead to increased foot traffic and online interactions.
Google Paid Campaigns
Google paid search campaigns, also known as Google Ads or Pay-Per-Click (PPC) advertising, allow businesses to display ads at the top of Google search results. These ads appear when users search for specific keywords related to the business’s products or services.
With Google paid search campaigns, businesses bid on keywords and only pay when someone clicks on their ad. This makes it a cost-effective way to attract highly targeted traffic. The campaigns can be customized based on location, time of day, and other factors to reach the right audience. By regularly monitoring and optimizing ads, businesses can maximize their return on investment (ROI) and increase leads or sales.