JOB BRIEF

Established in 1992, Nova Scotia-based Russell House Marketing has expanded its business holdings across Canada by acquiring direct marketing firms in Alberta and British Columbia. In 2011, Line49 was engaged to create a design approach that could be used for all three business properties in the RHM family.

We began by creating a layout that would serve as a suitable container for each business’s slightly different messages and priorities. Since it was important for the three Web properties to appear cohesive, a consistent approach was used in the layout. However, each needed the flexibility to present its content in its style. The desired result was obtained through a billboard-style image slideshow, variations in the photos and unique icons. After the new Russell House website was launched, the other two businesses were handled in rapid fire:

  • Honeycomb Direct Mail, established in 1994, is well-known in Vancouver for its direct mail and database marketing.
  • Penny Lane Marketing, established in 1995, is a well-respected Edmonton firm specializing in direct marketing production.

Overall, the three properties in the RHM family provide business marketing services from coast to coast.

In 2023, we created a new website for Russell House.

Preview
Direct mail marketing website

Stages of a Direct Mail Marketing Campaign

Specialized custom cycle image: click on the numbers to be directed to a page with detailed information for each stage.

Direct Mail Marketing Website
Before & After
2011 to 2023 Redesign

FEATURING
a Redesign

Russell House Marketing is a fully–integrated Direct Marketing planning & strategy service and Direct Mail Processing business based in Halifax, Nova Scotia, Canada, that began in 1992.

Home Page
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FEATURING
a Tall Home Page

Learn How our direct mail Marketing delivers
targeted, measurable Results

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